Resources For Creators

If you’re a content creator, influencer, or online business owner using social media to build your brand or market your business, you might be wondering if you can trademark your Instagram handle. The short answer is (in typically lawyer fashion): it depends! This article dives into when an influencer can trademark their Instagram handle; what […]

While being an influencer and working with brands might feel like the Wild West, it’s actually a multi-billion dollar industry that is growing every year. At the end of the day, brand deals are business transactions and should be approached professionally. This article shares some of the most important reasons why influencers and content creators […]

Whether you’re new to blogging or have a well-established website, it’s important to make sure your blog is legally compliant. Running your blog legally can not only help you avoid hefty fines, it also tells readers that you take your blog seriously and professionally. There are 3 legal documents that you should have on your […]

Are influencers independent contractors or employees? If you’re a brand that is planning on hiring influencers for a marketing campaign, or an influencer who wants to make sure you understand your legal obligations when working with brands, this is a question you may have asked yourself. More often than not, an influencer is legally going […]

If you’re partnering with an alcoholic beverage company on Instagram and want to ensure that your content doesn’t get removed by the platform, then keep reading! One of the worst things that can happen during an Instagram brand partnership is having your sponsored content removed. At that point you’ve probably spent weeks negotiating with the […]

If you’re new to working with brands as a content creator you may be wondering, what are usage rights? To put it simply, usage rights allow a brand to use an influencer or content creator’s content in some capacity. The specific language included in the brand deal contract will determine what the brand can do, […]

If you’re an influencer or content creator, you may be wondering whether or not you really need a brand deal contract when working with a brand. The short answer is, YES! You should always have a contract whenever you are working with a brand.  A brand partnership is a business transaction. Once deliverables are involved […]

If you are an influencer or content creator you are legally required to disclose any relationship you may have with a brand if you’re promoting that brand’s products or services and you’re advertising to U.S. consumers. Making sure that you follow FTC disclosure guidelines as an influencer is incredibly important to running a successful and […]