Resources For Creators

If you’re new to working with brands as a content creator you may be wondering, what are usage rights? To put it simply, usage rights allow a brand to use an influencer or content creator’s content in some capacity. The specific language included in the brand deal contract will determine what the brand can do, […]

If you’re an influencer or content creator, you may be wondering whether or not you really need a brand deal contract when working with a brand. The short answer is, YES! You should always have a contract whenever you are working with a brand.  A brand partnership is a business transaction. Once deliverables are involved […]

If you are an influencer or content creator, having a solid contract negotiation strategy is essential to landing high paying brand deals. Learning to negotiate a brand deal contract can be intimidating, but it’s an essential skill for influencers and content creators who want to build successful businesses and long-term relationships with brands. This article […]

If you are an influencer or content creator you are legally required to disclose any relationship you may have with a brand if you’re promoting that brand’s products or services and you’re advertising to U.S. consumers. Making sure that you follow FTC disclosure guidelines as an influencer is incredibly important to running a successful and […]